B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying
Startup Marketing Interview with Mark Donnigan
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other facts about modern-day B2B marketing. We go over just how the acquiring journey is now totally fragmented as well as the way that neighborhood structure can aid marketing professionals retake control of the discov
Why Your B2B Marketing Program Must Include Community
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other facts about contemporary B2B advertising. We talk about how the acquiring journey is now completely fragmented and also the manner in which neighborhood building can aid marketers retake control of the
The Sales Funnel No Longer Exists
In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, as well as various other realities concerning modern-day B2B marketing. We discuss exactly how the buying trip is now completely fragmented and the manner in which area structure can assist online marketers take back control of
Best Practices For High Impact Demand Generation Marketing Secrets for Growth-Stage Startup Companies
Mark Donnigan Marketing Consultant: Your CRM is the oxygen for a sales group's life (HubSpot has an excellent, modern-day CRM as well as its complimentary) but among the most important aspects of your CRM that obtains a lot of scrutiny is your bargain pipeline. The function of the pipeline is to properly predict your monthly or quarterly outcomes b